Soychú
Project
Web Design. Packaging Design. Advertising.
Company
Soychú. Poultry processing plant.
Country
Argentina
Soychú redefines its presence through a visual and narrative language that communicates quality, trust and its legacy as a leader in the poultry industry. Its identity aligns with contemporary demands, offering clarity and a renewed sense of relevance.
Soychú's project transforms its brand into a multi-sensory experience. The web design, designed for modern users, combines functional architecture and a clean visual design that foregrounds the brand's history and commitment to excellence.
The packaging acts as a bridge between tradition and innovation, highlighting the freshness of the products with carefully designed graphics that capture Soychú's authenticity. Each visual element reinforces the message of quality and trust that defines the brand, connecting with consumers in every interaction.
This comprehensive approach positions Soychú as a brand that evolves at the pace of its consumers, while maintaining the essence that makes it unique. The advertising campaigns complement this renewal, connecting emotionally with consumers and consolidating Soychú as a reference in the market. This comprehensive project positions the brand as a perfect combination of legacy and evolution.
