Imago
Project
Identity Design. Packaging Design.
Company
Peñaflor Group
Country
Argentina
Agency
Futurebrand
Imago broke into the Argentine wine market with a proposal that challenged the norms and redesigned the rules of the category. Its avant-garde visual approach not only captivated consumers, but also reconfigured the way the industry presents and perceives its products, setting a new standard that the competition soon followed.
Imago is not just a wine, it is a statement. From its conception, the project was designed to break with market expectations, redefining what an Argentine wine can mean. Its carefully designed visual identity fuses artistic techniques of texture and color that transport the viewer to an imaginative and sensory universe.
The launch not only captured the consumer's interest, but also altered the logic of the shelf, forcing competing brands to adapt to a new visual and conceptual language. This change was not fortuitous: it was the result of a carefully orchestrated narrative that connects Bodega Trapiche's winemaking tradition with a contemporary approach, designed to resonate with an audience seeking transformative experiences.
Imago leads not from conformity, but from innovation. In a market saturated with repetitive codes, it proposed something else: an act of creativity that became the new benchmark.
