Hinds
Project
Packaging Development.
Company
GlaxoSmithKline
Country
Argentina
Agency
Futurebrand
Hinds Essential Hydration reinvents the visual language of skin care, encapsulating the concept of deep hydration in a packaging design that connects directly with consumers' needs. Inspired by the idea of essentials, the design highlights fluidity, purity and clarity, turning the product experience into a visual statement of care and simplicity.
Hinds Essential Hydration translates the idea of deep hydration into a packaging design that combines functionality and visual clarity. Inspired by the essentials, it uses a palette of watery tones and fluid shapes to convey freshness and lightness.
The logo and graphics prioritize visual navigation at the point of sale, with clean typography and strategic details that reinforce the brand's promise of care. This approach sets a new standard in personal care product design, connecting purpose and aesthetics in a unique visual experience.
