Farmanow
Farmanow transforms the way people access medicines and personal care products with an app that combines technology, design and functionality. Its intuitive interface and modern visual identity transmit confidence and simplicity, positioning itself as a reliable ally for daily wellness.
About App
Problem
We all need to maintain our health at all times, and we never know when we might need to restore it with medication. That's why the pharmacy network has several pharmacies open on a rotating night shift. Having access to medication quickly and effectively becomes vital in the worst situations.
If we analyze factors such as low energy levels, the resulting lack of attention, and adverse weather conditions, all make it difficult to find a pharmacy at that time, in addition to the stress generated by being effective in obtaining this vital input to regain well-being and peace of mind.
When medication is needed urgently, ordering through delivery apps is not a valid option due to safety, speed, and cost.
Solution
Simplify the task of quickly and efficiently finding an open pharmacy at any time by creating an app.
Functionalities
Locate
Offer to geolocate ourselves on the map and let our direction schedule with the closest available pharmacy.
Contact
Will provide phone contact to communicate with the pharmacist.
Arrive
The app will tell us how many minutes we have up to her according to the chosen transport option.
Appreciate
The information provided will be validated by the user through the use of the application.
User Person
Franco
37 years old. Sales Clerk.
Caballito. Married.
Mía 8-month-old daughter.
About Franco
He works at a retail store on a boulevard and was closed for a long time due to the pandemic last year. His life changed radically eight months ago when his daughter Mía was born, and he's just starting to figure out what it's like to be a dad. He tries not to look for problems because he says they come on their own, and he's optimistic about the future. He enjoys going out with friends and with couples. He used to watch a lot of movies, but lately he prefers Netflix series (if he can't get to sleep).
Interests
- Finding ways to solve things with just the right amount of effort.
- Being able to use technology to resolve everyday situations.
- Having options to maintain control.
Frustrations
- The city's traffic, unscheduled road closures, and the difficulty of crossing the north-south route.
- Lack of safety on public roads.
Melisa
45 years. Collegiate
married, 2 children.
Clara 5 and Benicio of 12.
About Melisa
She divides her time between her family and work more evenly after the pandemic because she confirmed that health and family come first. She wants to achieve greater financial stability to support and contribute to family prosperity. A multitasker by nature, she can handle several things at once, but she needs to have enough energy in her free time to also enjoy it. She feels she's halfway through life, but she wants to continue taking care of her health for what's next.
Interests
- Leverage your family and friends to drive your life forward.
- Enjoy a life that's integrated with what you want and what happens.
- Stay fit and energized to challenge yourself every day.
Frustrations
- She's always rushing to complete all the items on her to-do list.
- She has a lot of responsibilities and sometimes wishes she could be less self-demanding.
- She wants to be able to rest her mind and connect with the moment.
Card Sorting
Conclusions
The respondents were satisfied with the raised categories and group according to their mental model the cards that began with the same word "enter", "pharmacy" and "recommend" with "value". On these data was the decision to group the cta together.
| Task | Look for | Pharmacy | Appreciate | N/C |
|---|---|---|---|---|
|
Schedule the address as “home” |
5 |
1 |
– |
1 |
|
Authorize the app to use your GPS |
4 |
1 |
1 |
1 |
|
Talk to the Pharmacy |
1 |
6 |
– |
– |
|
Enter the means of transport |
7 |
– |
– |
1 |
|
Enter your address |
5 |
1 |
– |
– |
|
Enter a new pharmacy |
3 |
4 |
– |
– |
|
Recommend this app on social networks |
1 |
– |
6 |
– |
|
Value pharmacy data |
– |
3 |
4 |
– |
User Flow
Conclusions
After card sorting and usability tests we seek to change the end of the process by always having the veracity of the data in the app, so as an alternative in case the user does not want to inform what the problem with the pharmacy and closes it for this case so that the app returns the next closest pharmacy the user must previously inform the user which appears as a cta button.
Métrics
Euristic evaluation and usability tests
What worked
- We verified the rapid adoption of the search flow in the app.
- We verified the option to call the pharmacy for a consultation before traveling there as valid.
- Users valued the app's simplicity and ease of use, allowing them to perform all the tested functions, verifying their effectiveness and efficiency.
What needs to improve
- There is room for improvement in the address saving functionality, so we corrected the location by aligning it with the top icon to increase its readability and hopefully increase its engagement rate.
- Rethink the review writing so that it doesn't cause confusion or fuel distrust in the app.
| EFFECTIVENESS | U1 | U2 | U3 | U4 | U5 | Total |
|---|---|---|---|---|---|---|
|
Enter the location |
|
|
|
|
|
100% |
|
Save the address |
|
|
|
|
|
100% |
|
Communicate with the pharmacy |
|
|
|
|
|
100% |
|
Choose the way of going |
|
|
|
|
|
100% |
|
Value information |
|
|
|
|
|
100% |
| EFFICIENCY | U1 | U2 | U3 | U4 | U5 | Promedio |
|---|---|---|---|---|---|---|
|
Enter the location |
0:00:04 |
0:00:03 |
0:00:05 |
0:00:02 |
0:00:01 |
0:00:03 |
|
Save the address |
0:00:02 |
0:00:01 |
0:00:03 |
0:00:02 |
0:00:01 |
0:00:02 |
|
Communicate with the pharmacy |
0:00:02 |
0:00:02 |
0:00:01 |
0:00:01 |
0:00:01 |
0:00:01 |
|
Choose the way of going |
0:00:03 |
0:00:03 |
0:00:04 |
0:00:04 |
0:00:03 |
0:00:03 |
|
Value information |
0:00:01 |
0:00:01 |
0:00:01 |
0:00:01 |
0:00:01 |
0:00:01 |
68%
Very Simple
32%
Simple
App Icon
Creation of the icon
The icon was designed as a conjunction among three rapid recognition units. The pharmacy sign represented by one more sign is worldwide recognized, the simplification of a pill to refer to a medication and the toggle as a digital element that invites us to the action.
