Devil’s Coffee
Project
Packaging Development. Identity Development.
Company
Devil Mountain Coffee Company
Country
USA
Devil's Brew redefines the high intensity coffee segment with packaging that transcends the functional. Every detail communicates purpose and power, configuring a visual language that resonates with consumers who are looking for more than just coffee: they are looking for an experience that prepares them for their greatest challenges.
Devil's Brew sets a new standard in the high-intensity coffee market. Designed to encapsulate the energy it represents, its packaging combines capsules and stand-up pouches with attention-grabbing graphic design: robust typography, precise contrasts and a strategic color palette that reinforces the power narrative.
The design is tactical. Visual hierarchies direct the user to the product's promise - maximum caffeine, uncompromising energy - while the packaging structure ensures functionality and shelf life. This balance of form and function not only amplifies Devil's Brew's proposition, but positions it as a disruptor in a competitive market.
More than a coffee, Devil's Brew is a manifesto of intensity turned design, transforming an everyday habit into a personal statement of power and purpose.
