Country: Argentina

Agency: FutureBrand

Challenge : Launch an innovative brand with the endorsement of a traditional wine cellar.

Results : We launched a new brand that tells a compelling story and provides an innovative look, quality, and modernity in the growing market for high-end wines. With the new brand, we managed to seize the opportunity for growth, and boosted the sales of Trapiche in this area.
We positioned it as a novel proposition that stands out for its combination of attractive features: distinguished packaging, with a multiplicity of colors and a combination of artistic techniques, as well as a great quality wine that appeals to the imagination and fantasy.