Redesign of the identity of its entire line of own brand products for their markets in Chile and Peru

Client: Tottus

Project: Packaging development

Country: Chile and Perú

Agency: FutureBrand

Challenge : Tottus understands and adjusts the brand positioning in order to meet the needs and implications of the business strategy. It will develop new value where we define the differential attributes, positioning and personality of its own brand to accompany business growth in the future. Designing product line of own brands aligned with the desired positioning for the brand and its graphic system for different categories. Design specific products to test the design model as required for each of the categories where Tottus participates. Popularise the brand and system through manual use of the mark and making necessary design training for proper implementation.

Results : Outstanding result, it increased the sales by 20%

Tottus Packagings Chile Peru
Tottus Packagings Chile Peru
Tottus Packaging Arroz Chile Peru


Share it