Challenge : Tottus understands and adjusts the brand positioning in order to meet the needs and implications of the business strategy. It will develop new value where we define the differential attributes, positioning and personality of its own brand to accompany business growth in the future. Designing product line of own brands aligned with the desired positioning for the brand and its graphic system for different categories. Design specific products to test the design model as required for each of the categories where Tottus participates. Popularise the brand and system through manual use of the mark and making necessary design training for proper implementation.
Results : Outstanding result, it increased the sales by 20%